Illustrations that make home closings feel human
A library of 150+ illustrations for the product software, website, social media and marketing of Ownright, a real estate law firm formerly known as Doormat.
Illustrator / System designer
Timeline
2025, 4 months
Tools
Adobe Illustrator
Figma
Team
Mateo de Dios, creative lead
Ellie Edwards, product design lead
Buying or selling a home is one of the most stressful decisions of your life
In 2025, Doormat rebranded as Ownright. Buyers face paperwork, deadlines and legal language at the moment they can least afford confusion. The new brand needed to show that closings can happen with confidence, clear communication with lawyers and full transparency at every step.
Illustration as reassurance
I was asked to build an illustration library for Ownright’s product and website. The goal was simple: make a legal process feel less stressful and more human. Each illustration needed to explain a step clearly and also feel warm and calm.
A palette that feels approachable
The illustration system
3 levels of detail, one visual language
To work across a whole product, the library is organized by how much each moment needs to say.
Simple, direct, and functional, for tasks and statuses like “Verify your identity” or “Transfer closing funds.”
More detail, while keeping things simple, for moments like “Schedule home inspector.”
Rich, expressive artwork that tells a complete story, used for moments like onboarding.
How I built it
From first sketches to a system
How do you draw legal paperwork so it feels friendly?
I started with loose sketches to find a visual language that felt human, then tested how much colour the system needed. These are the two explorations that shaped the final style.
I explored different strokes, soft and angular shapes, and the use of negative space and outline. The goal was a hand-drawn quality that feels warm and approachable.
At first, I used two to three colours from the brand palette. I eventually settled on a monochromatic look because it felt calmer, which suited a stressful process.
Icons
Verify your identity
Sign your documents
Book document signing
In review status
Real estate law
Spot
Schedule home inspector
Update identification
Get moving supplies
Give away stuff
Hero
Onboarding
Signing letter
Ready to proceed
Lawyer
Tangible experience
Beyond the screen
Working with Mateo, the creative lead, we extended the illustrations onto branded merchandise, so they became a core part of how Ownright expresses its brand in the real world.
Reflection and credits
Designing for a stressful moment taught me that clarity is a kind of warmth
Brand design: Mateo de Dios
Illustration: Maria Konash
Client: Ownright
mariia.konash@gmail.com
Production Design, Assets Library Management, Web Design, Marketing Assets
Production Design, User Experience Design, Web Design
Illustration Design System, Marketing Assets, Motion Graphics, Brand Visual Design
Illustration, Brand Identity, Logo Design, Motion Graphics, Generative Design