Illustration & Design
Just15
Calm is a deserved tool, not a luxury
Just15 exists to create space. Not hours, not half-days, just fifteen intentional minutes where people can pause, reset, and reconnect with themselves. Just15 brings guided yoga and meditation into the workday, meeting people exactly where they are: in busy offices, on video calls, or in the middle of motion and noise.
Role
Illustrator, brand designer
Timeline
2025, 1 month
Tools
Adobe Illustrator
Figma
Claude
Team
Mateo de Dios, designer and brand strategist
Lielan Victoria, media and studio
Colour system
Illustration as reassurance
The Just15 colour system is built around restraint and balance. It consists of a functional palette and a supporting colour palette, each with a clear role.
Brand green is the visual anchor of the Just15 identity. The core brand green (marked with a star) is reserved exclusively for the logomark and functions as a quiet signal of the brand rather than a decorative colour.
The logomark and the lockup
A moment literally carved out of a busy day
The Just15 logo is a quarter circle containing a cut-out “15,” referencing both a quarter turn of a clock and the fifteen minutes at the heart of the brand. It represents a pause in motion.
Logo usage in marketing
Photography
Just15 photography captures moments of stillness within real, busy environments. Images should show people pausing, breathing, or moving gently in the middle of work, home life, or remote settings.
Credits
Agency: Fours Creative
Client: Just15